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The Secret of Building Your Brand like Nike or Coca-Cola
In the American branding structure, there are really only two types of brands: consumer-focused or product-focused. If you are going to do any work mucking around with your brand, or you are getting...
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The Five Profitable Positions in any Marketplace
In my former corporate life, I was consistently amazed at the communication gap between those who made the products and those who marketed and sold them. As a tinkerer and a social problem solver, I...
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